<strong>The New Economy in 1954</strong>
As we discussed earlier in the book, the U.S. economy didn't recover from the Great Depression until 1954, when the DOW finally reached its previous high of 381. A few reasons why the economy improved in 1954 are:
<ol>
<li>The World War II generation was settling down. When the war ended, soldiers came home, went to college, got married, and had kids. By the 1950s a housing and baby boom was on.</li>
<li>The first credit card was introduced in 1951, and shopping became a national sport. With the advent of the suburbs, shopping centers sprung up like weeds.</li>
<li>Interstate highways were built, and the auto industry boomed. Drive-ins became the place where kids hung out, and the fast-food industry was born. In 1953, McDonald's began franchising and became the shining star of the new fast-food industry.</li>
<li>Television became a national phenomenon, and the baby boomers were the first generation raised by TV. The Beatles came to life on The Ed Sullivan Show, and sports stars became the new mega-rich. Advertising took on a whole new dimension in people's daily lives.</li>
<li>Boeing introduced the 707, and the jet age arrived. Being a pilot or a flight attendant suddenly became a glamour job. Larger airports were built to accommodate increased demand for air travel, and mega airports became an industry unto themselves. Hotels and destination resorts sprung up to meet the demand of road-weary travelers, and tourism thrived. My rich dad became very rich as lower fares and faster travel brought tourists to Hawaii.</li>
<li>Workers could expect company pensions and healthcare for life. Without the expense of retirement savings and healthcare premiums, workers could spend money more freely.</li>
<li>China was a poor communist country.</li>
<li>America was the new financial and military power.</li>
</ol>
<strong>Fifty Years Later</strong>
In 2009, many of the factors that spurred on the new economy fifty years ago are now fading:
<ol>
<li>Baby boomers are retiring and beginning to collect Social Security and Medicare alongside their World War II-generation parents.</li>
<li>The suburbs are ground zero for the subprime mess. As suburbs struggle, major shopping centers face trouble and retailers close their doors while online shopping is taking off.</li>
<li>Our highways and bridges arc in need of major repair. The auto industry is dying and outdated. An old saying goes, "As GM goes, so goes the nation." That saying is truer today than ever.</li>
<li>Television networks are losing advertisers - many of which are leaving for the web.</li>
<li>Major airlines such as Pan American are history, and giants such as United Airlines are on life support. Today, people can sit at their desk and visit with people all over the world via the Internet.</li>
<li>People are living longer, but many are overweight and in poor health. Diabetes is the new cancer, and our medical system is going broke. The high cost of healthcare is causing many businesses to close, which costs more jobs.</li>
<li>Pension plans are going broke. Few workers have company pensions or health care coverage after they retire. This will be a disaster for government programs as 78 million baby boomers become dependent upon America's Medicare and Social Security system.</li>
<li>China will soon be the richest country on Earth. China is now asking that the U.S. dollar no longer be the reserve currency of the world. If that happens, America is toast.</li>
<li>America is now the biggest debtor nation on Earth, and its military is overextended.</li>
</ol>
So, again, is the economy coming back? I don't think so. The boom economy that pulled us out of the last depression is dying. Millions of people arc being left behind as they wait for the old economy to come back. Unemployment is rising as people's jobs are becoming obsolete, often replaced by technology or outsourced to a nation with a cheaper labor pool. This means there will be an even greater divide between the haves and have-nots, the rich and the poor. The middle class will shrink like the polar ice caps.
— Robert Kiyosaki; Rich Dad's Conspiracy of The Rich