Being able to interact with your clients in the proper manner is arguably one of the most important aspects of being a successful freelancer. Even if you've successfully done everything we've taught you to do up to this point, it will all be in vain if you're unable to master the art of human psychology. It is for this reason that some would argue that this is the most important chapter of this book. Many of the things which you've heard about customer relationship management are wrong. First instance, you've probably heard people say that “the customer is always right.” We are here to tell you that this quote is wrong. There are times when the customer is not right, and as a service provider, you must be able to recognize these situations and handle them in the right way.